The Main Dashboard of the Click Forensics user interface is the starting point for drill down analysis. All sources of traffic are categorized by quality, volume, and other measures. A detailed view of invalid traffic is provided.

Network operators can begin by drilling down into the details. Here, we’ve drilled into one specific publisher displaying detailed referrers and associated traffic quality trends.

Hovering over the highest invalid traffic type, Collusion, produces an immediate pop up of the top ten offending referrers. All fields are live links that can produce further drill down analysis.

Included within the Publisher tab are different detailed views. The overview provides a complete summary of each publisher’s traffic volume and quality level.

The Click Type Investigator provides drill down analysis for invalid traffic types, including Collusion. This feature allows for further analysis by publisher, sub-publisher and referrer.

The Aggregator tab provides detail for both inbound and outbound clicks.
This particular screen shows results of SEM campaigns.

The Custom Report tab provides the ability to create and save customized analysis
for immediate and future use.

The Site Screening functionality provides all publicly available information from a variety of sources. Ad network operators can quickly and easily screen new publisher partners from a single interface.