The Billing Audit report serves as the starting point for monitoring the amount of invalid traffic generated. A similar Traffic Audit report is available for Publishers and Ad Networks.

The Publisher Advisor provides information on the amount and quality of traffic generated from different referrers.

Search Keyword Advisor compares bid keywords to the raw search queries that drive paid traffic. This is an easy way to improve the efficacy of “broad match” campaigns.

FACTr, or Fully Automated Click Tracking Reconciliation, provides an automated way to submit evidence reports and request investigations from major ad providers.

Track the amount of paid clicks generated by competitors, vendors, affiliates, and internal staff, or any other known source. Implement blocking if it becomes a problem.

Trend reports show the impact of traffic quality improvements over time.

The Ad Schedule Dashboard gives insight into invalid rates by day, week, and time. Typically correlates to geo activity.

The Visitor Source Report gives insight into where invalid traffic is originating, both geographically and by ad provider.

For publishers and ad networks, the Account Summary Dashboard provides a snapshot of traffic quality initiatives and current results. It’s the jumping off point for deeper analysis and further action.

A robust, continuously updated Known Offenders list is gathered from a large community of advertisers, publishers, and ad networks to provide instant and ongoing protection.

For publishers and ad networks, the Click Score report is an invaluable tool for determining the value of each and every click.